Welcome from the Director
Welcome to the July edition of Public Health eNews.
Since the last edition of this newsletter, we have seen a Cabinet re-shuffle which resulted in a new Secretary of State for Health and Social Care (Matt Hancock) and also coincided with the NHS 70th birthday.
There was much celebration around the £20billion birthday present for the NHS, however the Association of Directors of Public Health (ADPH), whilst welcoming the funding boost, were clear to advise the government to spend it wisely and called for prevention and social care to be included. You can read the full ADPH statement here.
Our ‘It’s Never Too Late to be Active’ social marketing campaign has been a great success, thanks in no small part to the fantastic engagement we had from you all! In total, around 4000 people have signed up as a result of a concerted multi-agency effort to publicise the campaign, exceeding all our expectations.
We have started the evaluation process and will feedback once we start getting some data back. You can also watch a great video about some of the school events that launched the campaign here. In the meantime, it is now…well…erm…too late… to sign up as the campaign registration closed on 15 July. Some things you just can’t resist eh! :)
We also launched our ‘Have a Little Less’ social media campaign back in May, which encourages older men to drink less alcohol. On the strength of detailed research which highlighted high rates of alcohol-related hospital admissions from certain wards in Watford, this campaign was focused solely in this area. Early findings indicate that we reached over 50,000 people and generated over 6,600 interactions with our social media content as well as over 3,000 views of the videos. There’s still a few more weeks left for it to run so we will provide more detailed feedback in the next newsletter.
In other news, our Family Centre Service launches across Hertfordshire in November 2018. Building on our successful Children’s Centre, Health Visiting and School Health Nursing programmes, Family Centres bring these services together to provide families, from pre-birth through to 19 years, with the best possible start in life and support through to young adulthood. You can find out more about the service here.
With the recent prolonged period of hot weather we have been out and about sharing advice with various media outlets to encourage our residents to take care in the heat. Again, thank you to everyone who has helped us share these very important messages. As we move into the summer holidays, please continue to encourage our vulnerable residents to stay safe, hydrated and connected with friends, family and local services, especially if the heatwave continues. Remember, any residents who may be in need of support can contact HertsHelp on 0300 123 4044 or firstname.lastname@example.org
So on that note, I wish you all a good summer, I hope you are all able to take some time out to recharge your batteries, and look forward to continuing to work with you all on the many excellent public health initiatives that are taking place across Hertfordshire when we all return from our summer holidays.
Director of Public Health, Hertfordshire County Council